Tag: Data

The Espresso Guide to Enterprise Search

Research Desk

The search industry owes you an apology.

The marketers in the enterprise search industry forgot to explain why companies need enterprise search and how it helps their business. To solve this, we’ve put our heads together to bring you the Espresso Guide to Enterprise Search.

The first in a series of e-books from Sinequa. Full of fresh thinking, these Espresso Guides bring you only what you need to know. Just beans! Sip away and we’ll show you how to:

  • Assess if you have an enterprise search problem (spoiler: you do).
  • Understand the 5 reasons you shouldn’t buy enterprise search.
  • Decide when you need to build a search-based app.
  • See what’s next in enterprise search.

Going Beyond Traditional Mystery Shopping to Understand the Customer Experience

Research Desk

COVID-19 has impacted economic function. Whether the impact is temporary or permanent is largely unknown.

Consumer spending, sentiment and purchase patterns have been vastly altered since lockdowns began, leaving business decision makers without answers to key questions like:

  • How is our target market segmentation making purchases now and how will this impact their future

purchase behavior?

  • How do consumers perceive our products and our competitor’s products in the midst of an essentials only

economy?

  • Is customer service up to par despite social distancing and mask requirements?

Key Benefits of a Mystery Shopping Program

Unbiased Data

Mystery shoppers provide unbiased and extremely useful quantitative and qualitative feedback on their customer experience from start to finish that can help businesses determine how actual customers would proceed through the

customer journey.

Actionable Insights

Data acquired from mystery shoppers is compiled, sorted into patterns, and analyzed to provide actionable insights for businesses. These insights allow businesses to develop a strategic course of action to optimize operations and

improve the customer journey.

Solving Problems and Rewarding Efficiencies

A mystery shopping program can uncover lapses in the customer experience that contribute to lost revenue, customer dissatisfaction and reduced market share and subsequently solve these problems through customer feedback or competitive data.

Data: The Good 4-Letter Word

Research Desk

Data doesn’t have to be a dirty word.

At least not according to data quality experts from Dun & Bradstreet and Data Therapy™.

We bring these champions of high-quality together to illustrate their biggest data challenges and the steps they took to overcome them. Moderated by Validity’s data quality guru Olivia Hinkle, viewers of this virtual fireside chat will be assured no data issue is insurmountable, plus get takeaways they can use immediately to improve the fidelity of their CRM data.

If you’re looking to:

  • Create a troubleshooting playbook to avoid data disaster
  • Improve the quality of your CRM data for better performance
  • Encourage CRM adoption through ease-of-use and simplicity of data management

This is a can’t miss webinar!