Tag: Data Management

Data Driven Hyper-Personalization via A4T

Research Desk

Personalization across channels and by touch point, is an imperative for the organization that has made a commitment to provide a personalized experience for their customer, i.e., true one-to-one marketing.

At least that’s been the line of thought for the past 7-to-8 years or so.

Seemingly flying in the face of this axiom, was a report published late last year by Gartner which stated, “80% of Marketers Will Abandon Personalization Efforts by 2025 due to lack of ROI, the perils of customer data management or both In fact, 27% of marketers believe data is the key obstacle to personalization — revealing their weaknesses in data collection, integration and protection.”

Data: The Good 4-Letter Word

Research Desk

Data doesn’t have to be a dirty word.

At least not according to data quality experts from Dun & Bradstreet and Data Therapy™.

We bring these champions of high-quality together to illustrate their biggest data challenges and the steps they took to overcome them. Moderated by Validity’s data quality guru Olivia Hinkle, viewers of this virtual fireside chat will be assured no data issue is insurmountable, plus get takeaways they can use immediately to improve the fidelity of their CRM data.

If you’re looking to:

  • Create a troubleshooting playbook to avoid data disaster
  • Improve the quality of your CRM data for better performance
  • Encourage CRM adoption through ease-of-use and simplicity of data management

This is a can’t miss webinar!