Tag: Data

Learn how businesses are succeeding in the new world of digital experiences.

Research Desk

This content should help us understand how companies have reacted to the pandemic, and how consumers have changed their behaviour—and what’s working for them. We’ll identify which trends are likely to last, and what are some best practices for managing the new reality.

The current moment is changing the way we interact with each other as individuals, as well as the way with businesses engage customers. For DX leaders in marketing and IT, the need to accelerate the move to digital has never been more pressing.

Best practices have been changing rapidly. The pivots we make today will help us to be stronger once this has passed and better prepare us for the new reality and future disruptions to how we work and engage with customers.

Move beyond the cookie.

Research Desk

Identifying digital device users is the backbone of most digital advertising practices today, from segmenting and targeting to measurement and attribution. And now, the identifiers that marketers and their partners have used are coming under threat as platforms and regulators work to improve data privacy and protection practices for consumers.

In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin discussed how advertisers and their partners are hoping to continue getting the right messages to the right audiences and measuring the results of digital advertising.

Watch this webinar, made possible by Adobe, and explore:
Three major disruptions to digital advertisers’ identity practices this year
How marketers and advertisers are responding to identity challenges
Essential tactical and strategic considerations for the future

The Five Biggest Challenges of Elasticsearch

Research Desk

As Elasticsearch is a document-oriented datastore, it requires no upfront schema definitions and is capable of storing, retrieving, and managing document-oriented or semi-structured data. Elasticsearch is Java-based and built on top of the Apache Lucene project, leveraging the Lucene Standard Analyzer to perform indexing, automatic-type guessing, and high-precision searches.

Read to learn more!

7 Ways Cloud ERP Helps Organizations Build Resilience and Agility

Research Desk

When an unprecedented 10-year economic expansion came to a grinding halt in early 2020, a lot of companies were left scrambling to adjust their business processes, workforces and supply chains. Disruptive forces like trade wars, Brexit, global labor shortages and rising tariffs were already impacting multiple industries before COVID-19.

Yet, it doesn’t take a global pandemic to turn a company on its head and force it to rethink its business model, processes and the technology that supports its operations. Supply chain interruptions, catastrophic weather events and natural disasters can all exact a toll on organizational productivity and profitability.

In other words, companies can’t afford to get complacent about their business strategies. This white paper explores the key challenges that organizations are confronting right now and shows how a cloud enterprise resource planning (ERP) system can help them transform their companies into resilient organizations that can weather any storm.