Tag: Marketing

The Future of Marketing

Research Desk

In today’s privacy-first environment, publishers are struggling to understand their audience’s full behavior along the path to purchase. And brands are up against the challenge of running omnichannel campaigns efficiently.

To thrive in a world without third-party cookies, data-driven marketing and measurement need to evolve. It’s time for an industry reset. It’s time to reimagine the entire marketing ecosystem.

More than ever, there’s a need to forge meaningful connections between brands, publishers, and people, and to accelerate marketing performance across online and offline channels.

And now there’s an answer — Fabrick™, a new, unified marketing ecosystem powered by identity, not cookies. This innovative foundation for all of your data management, marketing, and measurement needs brings Neustar’s full suite of proprietary services together paired with resources from the most reliable data and technology partners in the industry.

Neustar and Pathmatics discuss the latest trends in Paid Social and Attribution

Research Desk

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in their media mix.

Marc Vermut, VP of Marketing Solutions at Neustar, and William Mercham, CRO at Pathmatics, take an in-depth look at Paid Social in the eighth installment of Pathmatics’ Weekly Briefing Series. Listen in to hear how Neustar is addressing these industry challenges and building a sustainable approach to marketing measurement.

 

How to Rebuild Your Marketing Ecosystem

Research Desk

Between the pandemic, growing privacy regulations, and the death of the cookie, the way marketing has “always been done” is no longer viable.

It’s up to brands to pivot—to reimagine omnichannel media and measurement. To rethink data strategies, from data collection and storage to how information gets integrated and applied across the supply chain.

In this webinar, featured industry leaders from Neustar, Forrester, and Index Exchange lead an open conversation about how brands, agencies, publishers and platforms are rebuilding the entire marketing ecosystem upon a foundation that’s resilient enough to sustain future waves of change.

Watch this webinar to learn how to:

  • Create a more sustainable marketing future—one that meets the needs of your organization
  • Take back control of data and identity management
  • Execute on omnichannel marketing to deliver more personalized experiences
  • Build a framework that offers a true competitive advantage for your brand