Tag: Services

Five Best Practices for Mitigating DDoS Attacks

Research Desk

Distributed denial-of-service (DDoS) attacks remain one of the most effective methods used by cybercriminals to cause significant financial, operational, and reputational damage to businesses worldwide. Though these attacks take different forms, the goal is always to incapacitate targeted servers, services, or networks by flooding them with traffic from compromised devices or networks.

As organizations have hardened their defences, cybercriminals have responded with newer attack types targeting multiple applications and services. Download this guide to learn how to defend against rapidly evolving Distributed Denial-of-Service threats and address vulnerabilities at every layer.

5 Steps to Strategic Spend Management

Research Desk

Spend Management is the planning, process, and system of managing business dollars to positively affect the production of products and services. Spend management usualy includes processes relating to procurement, supply chain management, and outsourcing. Optimal spend management relies on the ability to understand and control company spend through automation tools and analytics.

Steps to Strategic Spend Management

All CFOs are concerned with how their company is spending its money. However, this is of particular concern for CFOs of small to mid-size businesses who need to manage their cash flow effectively to survive.

To survive and maintain a competitive advantage, companies need to be strategic in their spend management and identify ways to invest wisely to meet current demands and fuel growth for the future. Expense and invoice management can no longer be viewed as simply a cost center.

Download this white paper to explore five initiatives that can help guide your company toward a more strategic spend management approach.

Build an Irresistible Commerce Experience

Research Desk

People buy experiences, not products. Returning customers are likely to spend 67% more on a company’s products and services than those who are new. With 80% of future profits coming from just 20% of existing customers, there is a strong case for companies to focus on driving value from their existing customers, and they need the right platform to support this effort.

The Future of Marketing

Research Desk

In today’s privacy-first environment, publishers are struggling to understand their audience’s full behavior along the path to purchase. And brands are up against the challenge of running omnichannel campaigns efficiently.

To thrive in a world without third-party cookies, data-driven marketing and measurement need to evolve. It’s time for an industry reset. It’s time to reimagine the entire marketing ecosystem.

More than ever, there’s a need to forge meaningful connections between brands, publishers, and people, and to accelerate marketing performance across online and offline channels.

And now there’s an answer — Fabrick™, a new, unified marketing ecosystem powered by identity, not cookies. This innovative foundation for all of your data management, marketing, and measurement needs brings Neustar’s full suite of proprietary services together paired with resources from the most reliable data and technology partners in the industry.